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Sustainability

“The role of modern business: To provide ever better goods and services in a way that is profitable, ethical and respects the environment, individuals and the communities in which it operates.”

“Tomorrow’s Company” – Thinktank

It seems nearly impossible that there could be a 6-syllable word that can aptly describe the focus of a complex financial institution – especially one that has grown and flourished for over 67 years. Yet, the word “sustainability” describes the very essence and purpose of Lake View Credit Union. If we look at all sides of sustainability, it can be broken down into three distinct segments:

PEOPLE

LVCU impacts a wide variety of people – our Board, our staff, our members and the people that make up the communities we serve. For our Board, we are adaptable and flexible, because we recognize that to continue growing and prospering, we have to be willing and able to change directions as the world around us continually affects and impacts our operations. Our Board is empowered to set the strategic direction we follow and to act in the best interests of all our members. With our staff, we strive to be an ethical and responsible employer that recognizes the exceptional contribution they make to our bottom line. We respect and celebrate their dedication to serving our members. And when it comes to our members? Quite simply, they are at the centre of our actions every day, and we focus our efforts on meeting and exceeding their service expectations. We are also cognizant that the people who make up the communities we serve are impacted by our decisions and activities. We are socially conscious and believe in contributing to the quality of life in our communities with financial and human resources. In its simplest form, with everything we do or say, we need to ask ourselves “Does this benefit people?”

“I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”
Anita Roddick, founder of Body Shop

PROFIT

Certainly, any business which wants to thrive must generate a profit, and Lake View Credit Union is no exception. We are the stewards of a financial institution that has been here for more than 67 years, and it is incumbent on us to ensure we leave it enriched. Our cooperative principles also provide guidance of where and how profit should be applied. We retain profit within the organization to help it grow and undertake new initiatives. We return profit to the members who are the lifeblood of LVCU, so that they can enjoy the reward of being a stakeholder. And finally, we return profit to the communities where we work and play to ensure that the quality of life is enhanced. Simply stated, our activities must provide a positive response to the question “Will this make Lake View Credit Union more profitable?”

“Responsible business can be profitable business”
Stuart Rose

PLANET

We can no longer plead ignorance to the impact we have on our planet; we know that without serious change there will be irreparable damage. Every person and organization must take it upon themselves to minimize the footprint we are leaving for future generations. Lake View Credit Union is committed to reducing waste in all areas of our operations, and to support all efforts to maintain a healthy environment. “We’re in a giant car heading towards a brick wall and everyone’s arguing over where they’re going to sit.” David Suzuki Succinctly, we must ask “Is Lake View Credit Union acting and operating in an environmentally responsible manner?” So, we have defined sustainability as being these collective questions:

  • I. With everything we do or say, we ask ourselves “Does this benefit people?”
  • II. Our activities must provide a positive response to the question “Will this make Lake View Credit Union more profitable?”
  • III. As we undertake our daily activities, we ask “Is Lake View Credit Union acting and operating in an environmentally responsible manner?”

By extracting the essence of these three questions, we can make a powerful and singular value statement:

At Lake View Credit Union, our guiding value is sustainability, where our personal and corporate conduct contributes to maintaining and enriching our people, profit and planet.


© 2013 Lake View Credit Union